The New Year Is finally here! To help get your business set up for success in 2019 I’d like to walk you through some of the key branding and marketing pieces that you should have in place by the end of this year.
1. A Great Logo
Having a professional looking is an absolute must for any business. A well designed logo needs to build trust and create a recognizable brand. If you don’t have a logo then you are missing out on opportunities and people might question the seriousness of your business and how able to are to deliver a quality product.
Imagine how different Starbucks would be perceived if it were using the logo to the right?
2. A Modern, Responsive Website that Fits your Brand
Your website is your first digital impression and you want to make sure it’s a great one. It should reflect everything you want potential customers to know and remember about your business. When a potential client goes to search for your firm on google you want to have your website be the first result. Because that allows you to control the information about your brand.
As more having a website has become more and more common the standards for what your website should look like have become higher. If you want to really differentiate yourself and make a great first impression it’s important to at least meet the bar if not exceed it.
- It should be easy to navigate.
- The language should be simple, clear and transparent.
- Good clean, visually consistent design
- Responsive design that looks good on any sized device
This is an extreme example but it illustrates well the difference a good website can make.
If you’re interested in learning more about how you can make your website stand out check out our previous post “The Four Keys To a Great Website“
3. A Social Media Presence
Though the website is the centre of your digital identity, there are other ways that you can improve your online presence one of the main methods being social media.
When you’re getting started with social media the first step Is figuring out what networks you should be on. LinkedIn is more aimed at professionals and networking with other businesses. Twitter and Facebook tend to be less business oriented in comparison and more aimed at communicating with customers. Each social media site has its strengths and offers a totally different set of tools for you to work with. What networks you focus your time on will largely depend on who you are trying to target and what your goals are.
4. A Google My Business Listing
Essentially, Google My Business is a business listing service. You’ve almost certainly seen them when you’ve searched businesses on Google even if you didn’t know it at the time. The Google My business listing box appear to the right hand of the results. This contains a short blurb about the company, contact information, hours of operation, directions and more. In many cases this panel is going to be the first impression a user has when they are looking you up. Having a business listing will also then allow your business to appear when people are searching on google maps.
So What Are Your Next Steps?
If you’re reading through this article wondering how you will be able to complete each of these tasks while still focusing on your day to day tasks then you are not alone. That is where Myriagon Creative comes in. Your efforts are best focused on the core jobs that make your business thrive.