Your business card should compliment the rest of your marketing materials and website. Make sure that you are using the same logo, colours and fonts on each.
Is it Easy to Read?
The point of a business card is for someone to be able to get in touch with you. If your font is too small or not clear at a glance then it is failing you. Always make sure that your text and background has enough contrast. It’s better to limit the amount of information on the card and make the text bigger than have all the information and not be able to read any of it.
Stand out From the Crowd
First impressions are everything. People get a lot of business cards and if you want yours to be effective then it should stand out from the crowd. This could mean anything from opting for thicker paper, adding raised text, choosing a different texture for your cards or adding a metallic finish.
*Sidenote* Though it’s good to be memorable you want to make sure you are memorable for the right reasons. Good design principles should still apply and touches like raised print, textures and finishes should be used in moderation to enhance the design. When overused these elements can easily become tacky.
Check Your Grammar, Information and Spelling
Proofread your information more times than you think you need to. There is nothing worse than receiving an order and realizing that you made a perfectly preventable spelling error. Make sure you read and then reread all of the text on the card.
If You’re Not a Designer you Should Hire One.
Though it’s possible to make a business card using templates this can often make your brand come across as unprofessional or give you a “cookie cutter” look. Hiring a designer will allow you to have something that is truly unique to your business and represents your brand completely. It gives you a chance to stand out from the crowd and create a memorable look that will last for years and help you to create lasting relationships.
Your business card is the first impression most people will have of your brand and you want to make sure that you don’t disappoint. It’s important to make sure that you put thought into your designs and consider how you want the cards to portray you.