What Does it mean to be Responsive?
If a website is responsive it means that the design of the site is functional and looks good on any device no matter how big or small from a phone to a widescreen monitor.
A website using responsive design will automatically change depending on the layout of the device it’s being viewed on. This makes sure every person viewing your site is having a good experience.
Why is it important?
over 60% of searches online now come from a mobile device. The main reason to keep your design responsive is to increase the reach of your website to a larger user base. You never know what technology a person may try and use to view your site. As a website owner it’s your job to make sure that your website works for ALL users.
A consistent good experience using your site can increase lead generation, sales and conversions
Impact on Search Engine Results
Google drives 96% of mobile search traffic and recommends responsive design. Because responsive web design is mobile-friendly, it helps increase visibility on search engines, which in turn can mean more visitors to your website.
How to Make Sure Your Site is Responsive
Making design responsive does not necessarily mean fitting the entire application on the user’s screen. It means:
1. Prioritizing only the most important content to be visible on mobile and disabling any elements that are in effective on mobile.
2. making adjustments to the design to improve the users’ experience while using the application.
This website can be a good tool to help determine whether your current website it responsive or if it needs to be updated.